Some good stuff over at Brand Republic
‘s Design Bulletin. Raymond Snoddy on media: Look to Liverpool for secrets of press success:
Liverpool
is undergoing something of a renaissance as a city, creating a greater
sense of local pride. This may be helping sales of the local paper…
Low
pay in regional journalism is an undoubted scandal – one that could,
over time, undermine the performance of the regional press…
There
is a clear case for being more generous in swapping examples of best
practice so that the whole print sector can benefit. More competition
from the electronic media is inevitable. The latest is a range of local
BBC television news services for individual cities and counties, which
will launch in the West Midlands, right on the Evening Mail’s doorstep…
Advertisers
also have to absorb the message that free readers are still readers.
Anyone who doubts this has only to spend half an hour on the London
Underground to watch Metro being devoured…
Oh, and:
Readership
of paid-for weeklies has risen nearly 15% over the past decade. The
bestselling title in this sector is the Kent Messenger, which has a
circulation of 57,450, according to ABC figures for July to December
2004.
Ahem. w00t.
